Individuals, countries and business owners love bartering because it saves them cash; moves excess stock or idle inventory and fills up their downtime or spare capacity. 

Chances are you have conducted a one-to-one barter deal in the past and the outcome was a win-win. 

However, while these traditional barter deals can be effective, they lack flexibility, which limits how often they may occur. 

The challenge with a direct one-on-one barter is you might want something that one business has but they may not want what you have or might want a higher value for it which might not be in your best interest. 

The process allows you to have and control multiple deals worldwide at the same time increasing your profitability and financial security.