The sheer size of the continent suggests large volumes of trade presently and in the not-too-distant-future.

Many consider Africa's population growth a bit frightening, with predictions placing the continent's population at 2.4 billion by 2050. By 2100, more than half of the world's growth is expected to come from Africa, reaching 4.1 billion people to claim over 1/3 of the world's population.

The current population of Africa is 1,350,590,731 as of October, 2020, based on the latest United Nations estimates. Africa’s population is equivalent to 16.72% of the total world population and ranks number 2 among regions of the world. The value of trading on the Bartercard platform is estimated to be in billions of US$ per annum.